MASTER CLASS IN DIGITAL MARKETING

 Electronic marketing is fast becoming the new norm in promoting your business or skills. Knowing the dynamics of your target audience and the right connection channel will help sell your product or service. 

Digital marketing strategies are important to businesses because they give a defined direction to your resources and provide a clearer way of analyzing metrics like conversion rates and retention. With digital marketing, there is also a better understanding of the market share, when the dynamics of the online marketplace are well identified. It creates a platform where you can develop an effective value proposition, differentiating yourself and your brand from others. 

UMéRA Business School has designed a package that gives a solid foundation in the areas of Social Media Marketing, Email Marketing, Content Writing, Pay-Per-Click advertisement, Graphics design, and Marketing Analytics from a qualified and experienced coach, and expands your knowledge of digital marketing to boost your capabilities as a strategic leader. 

REQUIREMENTS

IMPORTANCE

Digital marketing is also a time and resource-efficient medium of marketing. Although traditional marketing has its advantages, it is known to be time and resource-consuming. Digital marketing makes use of the internet which reaches a wider range of audiences at a quicker rate. Advertising costs can take a lot from businesses, especially businesses at the birth stage. Digital marketing has offered varied options at cheaper rates, allowing new business owners to make their marks without breaking banks. 

Digital marketing will also keep you UpToDate with current trends in marketing. Constantly viewing how competitors are utilizing the internet will keep you in the competitive spirit, with a quest to make your business idea, product or service stand out. The world is getting more digitalized, and target audiences are mostly found online. Businesses have recognized this and changed their strategies for marketing and advertising their products 

BUSINESS OPPORTUNITIES

Obtaining digital marketing skills will also widen your pool of career options, and open windows of business opportunities. 

Business Opportunities in Digital Marketing includes:

• Content Writing/ Content Management
• E-mail Marketing 
• Video/Audio production and Advertising
• Social Media Management
• E-Commerce
• Graphic Designs
• Business/ Marketing Strategy
• Digital Agency